Nowadays, a big part of the upper class and middle-class Indians are spending a lot of time online. A general summary of their online searched terms includes fashion, education, lifestyle, real estate, hardware, software, job portals, pharmacy etc. Realizing that e-commerce is the future, companies have started working their way through the Internet world. Companies like YESWEUS SEO Company in Navi Mumbai are the accompanying Pioneer in this field.
A brief description of SEO:
Surveys have found that 90% of the online visitors only go through the first page of the search results and think that the later pages are either fraud or not much of use.
So, in order to capture the maximum traffic on its website, a company must remain on the first page of the Search Results. The optimization technique used for this purpose is called SEO (Search Engine Optimization).
The search engines themselves use an algorithm for extracting the most relevant information based on the keywords, tags, and labels that comprises of highly complex mathematical functions, which is not visible to the public. Now, to make their website appear on the first page, the companies need to adjust their keywords in such a manner that the Search Engine finds it most relevant. SEO involves different kinds of queries like Video, Image and news and academic search.
Although there are illegal Black Hat SEO service providers that use unfair means like wrong information and click-bait to appear on the first page, companies like YESWEUS are dedicated mainly to the low and medium level business organizations, providing trustworthy and certified White Hat SEO service to their clients.
Work process during SEO:
SEO is a very technical process that needs elaborate planning on setting up the contents and the keywords of a website so that the search engine finds it most relevant. Web Crawlers used for surfing up the internet to provide the most updated information, are the best method to make a website visible to its potential customers.
SEO takes web crawler information and the human visit to a website to get the higher site rankings on search engines like Google, Bing, and Yahoo. For this, a website needs a firm keyword structure and content building.
Three basic steps in SEO are:
The requirement of SEO:
Primarily, SEO is required to get the upper hand against the online competitors of a company. The more clicks a website gets, the more traffic will be on it and referring to that information, search engine rankings will automatically go higher.
Choosing the right platform to get the job done:
- Keyword Research & Analysis:
While executing an SEO process, a thorough analysis of keywords, contents, quality and traffic of that keyword is highly required. This is the ultimate deciding factor of the optimization output. Proper analysis and measure will give the client an upper hand in the promotional field over its competitors.
- Website Content:
Content plays the most important role in the entire process of Search Engine Optimization. A search engine can interpret the relevance of a website by going through its contents, which has a direct impact on the Search Engine Ranking Process. To excel in the content building, catchy lines are not enough, but rather, they should focus on the product description, features, services and above all, those parameters that are important to the customers.
Benefits of SEO:
- Higher rankings mean higher traffic.
- With the advertisements online, clients can even earn money if they can gather a lot of traffic.
- Now that everything has come online, companies are being able to give 24/7 service to their customers.
Are they affordable to the regular customers?
Currently, companies like YESWEUS in Navi Mumbai are providing SEO services broadly in three sectors like Startups, Medium Business and Big Business as per the pricing criteria. The main agenda of these companies is to help small and medium level companies reach the global market. They help in dealing with customized contents in a cost-effective way using ethical measures.